Do you have a system to scale your business? Do you have a proven force driving revenue? Do you have a structured, standardized way of operating your business without you?
Probably not. But hey, it’s not your fault, because most businesses don’t.
clarity
Do your clients know who and what you are? If you are a graphics designer that also builds websites and codes mobile apps, which is your specialty?
Are all (or any) of those advancing your mission? I could probably guess.
It all comes down to focus.
Do you know the purpose of your organization? 100% clarity on why you exist? If not, you’re losing a battle.
Clarity of purpose gives you a framework for your business.
Your mission matters. Many small businesses don’t have a mission for their business.
That’s a big mistake.
What do you do better than anyone else in your space? What makes you unique?
It’s imperative that you are able to understand your competitive advantage. Are you going to be a Yahoo or a Google?