Session 13: What is a Strategic Plan

Strategic Plan? Strategic Alignment? Are these the same, or at least similar?

Sort of.

In today’s session, I’ll discuss what a strategic plan is, how it’s used, and where it (most likely lives) in your organization.

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Session Notes

We’re not going to talk about the merits of a strategic plan, as there is some controversy in this day and age as to if it’s “best practice” or not.

I get a lot of questions about strategic planning, presumably because I do strategic alignment and the terms are similar.

A strategic plan is a document to get you from where you are to where you want to be
Starts with the end result, works backwards

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