Session 15: Messaging Clarity

Do your clients know who and what you are? If you are a graphics designer that also builds websites and codes mobile apps, which is your specialty?

Are all (or any) of those advancing your mission? I could probably guess.

In this session, I’ll explain how to gain messaging clarity and what a few of the benefits are to gaining that clarity. It’s got some far reaching effects.

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Session 14: Do I Need a Strategic Plan

Do I need a strategic plan for completing a strategic alignment process? I’m not sure what all these terms are, but strategic sure sounds important, right?

Strategic is important.

In this session, I’ll explain if you need a strategic plan with a helpful little analogy. I recommend checking out session 13 ( before watching this, as we explain what a strategic plan actually us.


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Session 12: Arrow vs. Sword

Have you ever seen a movie with medieval knights fighting? There’s a key lesson we can learn about our businesses from these scenes.

It all comes down to focus.

In this session, I’ll explain this analogy of the arrow vs the sword and how it can apply to your business. Afterwards, you’ll understand the dangers of spreading yourself, and your business, too thin.

This is a key to penetration within your organization.

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Session 11: Because I Can…

Have you ever used that phrase, “because I can…” to justify something? You’ve probably done it dozens of times, but hopefully not within your business.

That can lead to disastrous results!

In this session, I’ll tell you why it’s a bad idea, and I’ll give you a framework to make decisions. I call this framework the “3 Golden Questions.” Plus, I’ll give you one key mistake I’ve seen several business owners commit.

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Session 10: Clarity of Purpose

Do you know the purpose of your organization? 100% clarity on why you exist? If not, you’re losing a battle.

Clarity of purpose gives you a framework for your business.

In this session, I’ll explain why you need clarity in your purpose, how to gain it, and how to use it once you’ve achieved it. This will help make decisions for you on clients to accept, employees to hire, and projects to accomplish.

Pretty nifty little tool, huh?

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Session 9: Employee Retention Part 1

Many businesses waste a lot of money on hiring and training employees, just to watch them leave just a few months later. It’s an expensive cycle, that you need to stop.

Employee retention is a broad topic that could take an entire month of conversations to explain well, so we’re introducing a series. Today is part 1.

Make sure you subscribe to get all the updates (links below video)

In this session, I’ll give you 2 practical ways that you can start working to increase your employee retention rate. These are easy, practical ways that won’t cost you much money (if anything) to implement.

Also, introducing a Black Friday special for 2019. Limited time offer included is hidden somewhere in the video ;).

You’re welcome.


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Session 8: Why Your UVP Matters

So, I already know what makes me different. Cool. Why does it matter? How can I use that to make my organization better? What does it have to do with strategic alignment?

Glad you asked.

In this session, I’ll give you 3 reasons why your UVP matters, and how it ties directly into your mission. If you want more information about why your mission matters, check that session out here.

Remember, strategic alignment is your competitive advantage!

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Session 7: What is UVP?

Do you know your UVP? Do you even know what a UVP is? If not, you’re missing out on leveraging a competitive advantage.

It’s not hard, and can be incredibly useful for you.

In this session, I will explain to you what a UVP is, how to figure it out, and how it can be used to get more referrals. Not a bad way to spend a few minutes, eh?

Watch it now, thank me later ;).

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Session 6: Why Mission Matters

Having a clear objective is one of the highest priorities for our military. It gives everyone a single focus and each member understands their role in accomplishing that singular objective.

Think that could have implications on your business?

In this session, I’ll discuss why mission matters to your organization. Sure, there’s some obvious reasons, but you might be surprised a little bit too.

Understanding how to utilize your mission will give you a competitive advantage.

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