Session 21: Making Data-Based Decisions

You’re probably not making decisions as well as you could (or should) be in your organization. Chances are high that you’re not tracking metrics and letting the data drive your decisions.

Think corporations like Amazon make decisions without data?

In this session I’ll explain why (and how) to make data-based decisions. There are some prime examples from actual conversations to explain the importance of making data-based decisions for your organization.

You can’t afford to leave decisions to gut feelings. Your competition isn’t.

Keep up.

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Session 20: How to Start Tracking Metrics

Metrics? Data? That seems like a lot of effort for a small business. Don’t big corporations do that? I just want to run my business and keep my family happy. Do I really need to track metrics? Yes.

Don’t know where to start? You’re not alone.

In this session, I give you 3 tips on starting to track metrics. This will help you figure out when and where to start tracking data in your organization.

This will help you take the guess work out.

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Session 19: Why Track Metrics

There are certain things in your business that are happening, and you don’t know about it. And you know what? You’re doing it too… without realizing it. Here’s the kicker, I don’t even know what “it” is, but I know it’s happening.

I don’t have the data. Neither do you.

In this session, I’ll explain why you need to take metrics. You’ll be able to uncover little nuances within your organization that are going unnoticed. Data is transparent, and it’s extremely important to success.

Give it a listen and see how.

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Session 18: Increasing Team Buy-In

Most people are change adverse. That includes your team too! Whenever there is a change within your organization, it can be difficult to get your team to buy into the changes. This can be anything from new team members, new managers, or new processes.

You might even have people that are actively working against your initiatives.

In this session, I’ll give you 3 actionable steps you can take to gain team buy-in when championing change within your organization. These are practical steps that you can start using today.

See, it’s pretty simple.

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Session 17: Where to Use Strategic Alignment

Think you’re too small to use strategic alignment in your business? Wrong. Thing you’re too big? Wrong again. Strategic alignment has extremely broad applications.

You might be surprised at just how and where to use this kind of methodology.

In this session, that’s exactly what I’ll explain. I’ll show you how you can use this framework any nearly any aspect of your organization, broad or narrow, large or small, it doesn’t really matter.

Get ready.

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Session 16: Scalability System Philosophy

Do you have a system to scale your business? Do you have a proven force driving revenue? Do you have a structured, standardized way of operating your business without you?

Probably not. But hey, it’s not your fault, because most businesses don’t.

In this session, I’ll give you a high-level overview of the philosophy that drives my proprietary methodology for strategic alignment. It’s how we’ve saved some small businesses up to $30k/year.

Spoiler: Can you imagine having the power of a manufacturing company driving your business?

It’s pretty powerful stuff.

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Session 15: Messaging Clarity

Do your clients know who and what you are? If you are a graphics designer that also builds websites and codes mobile apps, which is your specialty?

Are all (or any) of those advancing your mission? I could probably guess.

In this session, I’ll explain how to gain messaging clarity and what a few of the benefits are to gaining that clarity. It’s got some far reaching effects.

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Session 14: Do I Need a Strategic Plan

Do I need a strategic plan for completing a strategic alignment process? I’m not sure what all these terms are, but strategic sure sounds important, right?

Strategic is important.

In this session, I’ll explain if you need a strategic plan with a helpful little analogy. I recommend checking out session 13 ( before watching this, as we explain what a strategic plan actually us.


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Session 12: Arrow vs. Sword

Have you ever seen a movie with medieval knights fighting? There’s a key lesson we can learn about our businesses from these scenes.

It all comes down to focus.

In this session, I’ll explain this analogy of the arrow vs the sword and how it can apply to your business. Afterwards, you’ll understand the dangers of spreading yourself, and your business, too thin.

This is a key to penetration within your organization.

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